Mental toughness, competitiveness, big game confidence, motivation, and composure under pressure are among the most important mental skills for the 21st Century athlete, coach & team.

At Icebox Athlete we are dedicated to developing high impact training programs and DVDs for these key mental toughness skills. For the past 15 years we have been dedicated to sports performance improvement, and have impacted athletes, coaches & teams at every level of sport from the Olympic, professional and elite collegiate programs to high schools and youth leagues.

For power-centric sports, the development of great speed, agility, quickness, power and jumping ability is also critical for sports performance improvement. To learn how to jump higher, learn how to run faster, and access the most effective agility drills, check out our SPEED-PACKS training pack that contains cutting-edge plyometric, speed and agility training equipment with easy-to-use DVD and training manual, all contained in an over-the-shoulder carry bag.

"With Icebox Athlete you can unlock your full performance potential."


"Mental toughness, poise, focus and confidence is critical for the success of my team at the University of Florida and Spencer Wood is somebody I use to help create that mental edge for my team. Spencer has worked with my team on multiple occasions both in the pre-season and to prepare for big games and he has done an outstanding job. His Icebox mental skills teaching methods have unlocked the secret on how you can effectively be at your best when it counts the most."

- Billy Donovan

NBA Head Coach
Former Head Coach University of Florida
2006 National Championship
2007 National Championship
2010 Recipient John Wooden “Legend of Coaching Award”